Cazoo has announced a new multi-year deal to become the principal partner and shirt sponsor of Aston Villa Football Club.

The partnership, part of an extensive marketing campaign by Cazoo to accelerate online car buying, will commence at the start of the 20/21 season and will also see Cazoo branding featured throughout Villa Park stadium, on official club merchandise and across the club’s website and media backdrops.

Alex Chesterman OBE, Founder & CEO of Cazoo said: “We’re delighted to be partnering with Aston Villa and supporting the Club’s men’s and women’s sides as well as their academy and charitable efforts. We are looking forward to next season and working closely with the Club as we turn Cazoo into a household brand by reinventing the used car buying experience and providing the best selection, value, quality and convenience for UK car buyers.”

Nicola Ibbetson, Aston Villa chief commercial officer, added: “We are immensely proud to have partnered with one of the most exciting new digital businesses in the UK and Cazoo’s commitment to a partnership with Aston Villa provides both parties with an opportunity to work together for many years to come.

“Alongside several planned activations and fan engagement activities, all generations of Villa fans will be able to wear replica shirts that faithfully resemble those of their on-pitch heroes with the Cazoo branding appearing on all replica kit.”

Aston Villa becomes the second English football team to be sponsored by Cazoo in a number of weeks, as it signed a deal to become the main partner and shirt sponsor of Premier League football club, Everton.

The sponsorship deal, widely reported to be worth £29m over three years, is said to be the largest non-betting deal in the Premiership, will take effect from the end of the current season.